Zappfresh’s parent, DSM Fresh Foods Limited, will acquire 51% of Avyom Foodtech through a ₹7.5 crore private placement, marking the fresh meat delivery firm’s strategic entry into the ready‑to‑cook (RTC) and ready‑to‑eat (RTE) segment. The board has approved the transaction, which is subject to customary regulatory and operational clearances and is expected to close in the coming months.
Strategic expansion into convenience foods
Zappfresh, known for delivering fresh, hygienic meat to urban consumers, is diversifying into processed and semi‑processed products to capture growing demand for convenient meal options. The acquisition gives the company a foothold in a fast‑growing RTC and RTE market driven by working professionals, nuclear families and younger consumers seeking time‑saving, quality meal solutions.
Avyom Foodtech’s portfolio includes frozen preparations, marinades, gravies and easy‑to‑prepare meal kits. These products complement Zappfresh’s fresh meat offerings and enable the combined business to address a broader consumption basket across daily cooking and convenience‑led occasions.
Manufacturing capabilities and supply‑chain benefits
A significant element of the deal is Avyom’s manufacturing infrastructure: a near five‑acre food processing facility outfitted with modern plant and machinery designed for scalable production. Owning this capacity allows Zappfresh to accelerate new product launches without the lead time and capital required to build a comparable facility.
Vertical integration is expected to improve operational efficiency across sourcing, processing and distribution, shorten time‑to‑market and provide greater control over quality and compliance — factors increasingly important in meat and processed food categories.
Building an end‑to‑end food platform
The acquisition signals a shift from a niche fresh‑meat delivery model to an end‑to‑end food solutions business. With capabilities spanning fresh, RTC and RTE products, Zappfresh can cater to diverse consumer preferences, enhance cross‑sell opportunities and increase average order values.
Industry analysts view the move as consistent with a broader trend in India’s foodtech sector, where direct‑to‑consumer brands diversify product lines to stabilise margins, mitigate supply‑chain risks and unlock new revenue streams.
Growth prospects and export potential
Founded in 2022, Avyom has structured its operations with compliance and export readiness in mind. Its processing standards and manufacturing practices open potential avenues for Zappfresh to pursue international markets where demand for Indian RTC and RTE meat products is growing.
Management has also indicated the possibility of future capital raises by Avyom through fresh equity to strategic investors, which could accelerate expansion plans domestically and overseas.
Implications for India’s foodtech landscape
The acquisition underlines how established D2C players are evolving to meet shifting consumer behaviour toward convenience and value‑added foods. Bringing fresh meat, RTC and RTE offerings under one umbrella strengthens Zappfresh’s competitive position and highlights the expanding role of processed food categories in India’s foodtech ecosystem.
With integrated product lines and manufacturing assets, Zappfresh is positioned to deepen customer engagement, enhance unit economics and build a more resilient business model amid intensifying competition.
