Unikqo is reshaping brand growth in India by replacing trial-and-error marketing with structured, measurable systems that tie activity directly to revenue and sustainability. Founders Aniket Tuteja and Keshav Roy combine data-led performance marketing with creator-led strategies to deliver predictable, scalable outcomes for ecommerce and D2C brands.
Building growth through systems and accountability
As customer acquisition costs rise and competition intensifies across India’s ecommerce and D2C sectors, brands increasingly demand transparency and accountability. Unikqo’s core philosophy is that growth should be engineered through repeatable systems rather than assumptions. The agency aligns strategy, execution and measurement to show where marketing budgets are spent and what returns they produce.
The architecture of data-led growth
Aniket Tuteja, who leads growth strategy at Unikqo, brings more than seven years of hands-on experience in full-funnel ecommerce scaling. His work focuses on D2C growth, ROI optimisation and performance across platforms such as Meta and Google, as well as lifecycle channels including email and SMS.
Instead of emphasising vanity metrics, Tuteja evaluates the underlying economics—customer acquisition cost (CAC), lifetime value (LTV), repeat purchase behaviour and contribution margins—to design campaigns that support long-term profitability. Funnel analysis, media efficiency tracking and retention strategies are integrated to move brands from reactive experiments to predictable execution.
Redefining influencer marketing with performance
Keshav Roy leads Unikqo’s creator-led growth initiatives, drawing on experience with more than 200 brands and prior roles at DRIM Global and FreeKaaMaal. He identified a common shortcoming in traditional influencer marketing: high visibility often lacked commercial accountability.
To bridge that gap, Roy pioneered a performance-based influencer model that shifts compensation from pay-per-post to pay-per-result. His approach emphasises affiliate-driven sales, robust performance tracking and authentic storytelling, building creator ecosystems that prioritise sustained commercial outcomes over one-off exposure.
Where performance meets influence
The distinct strength of Unikqo lies in integrating paid advertising, lifecycle marketing and influencer performance into a unified full-funnel strategy. This integrated model tracks the customer journey from first touch to repeat purchase, allowing insights from influencer activity to inform paid media decisions and vice versa.
For Indian ecommerce and D2C brands operating in crowded digital channels, that integration reduces reliance on costly trial-and-error and increases confidence in marketing investments by making results measurable and repeatable.
Setting a new benchmark for brand growth
As the digital marketing industry in India matures, accountability and measurable performance are becoming non-negotiable. Under the leadership of Tuteja and Roy, Unikqo combines technical rigour with creator-driven reach to present a modern framework for sustainable brand growth.
By aligning technology, data and human influence, Unikqo aims to ensure every marketing rupee is traceable to outcomes—helping brands scale efficiently while protecting margins and long-term viability.
