PhysicsWallah has expanded beyond edtech by increasing its stake in Kamya Yoga & Wellness, signalling a strategic push into India’s growing wellness market. The move, made through a fresh capital infusion into Kay Lifestyle and Wellness Private Limited, aims to blend the company’s digital strengths with demand for yoga, meditation and holistic lifestyle services.
Investment terms and stake change
In the latest tranche, PhysicsWallah invested ₹1.5 crore by subscribing to Series Seed Compulsorily Convertible Preference Shares (CCPS) issued by Kay Lifestyle and Wellness. After this transaction, PhysicsWallah’s holding in the wellness firm stands at 41.18% on a fully diluted basis.
The infusion is part of a previously agreed investment plan that allows PhysicsWallah the option to increase its shareholding further, subject to stipulated terms and milestone conditions. The company had earlier completed an initial tranche comprising equity and preference instruments to establish the partnership.
About Kamya Yoga & Wellness
Founded in January 2025, Kamya Yoga & Wellness offers programmes focused on yoga, meditation, mindfulness and nutrition. The startup positions itself at the confluence of India’s traditional wellness practices and the needs of urban consumers seeking structured, lifestyle-oriented wellbeing solutions.
For the year ending 31 December 2025, Kay Lifestyle and Wellness reported a turnover of ₹1.17 crore, indicating early traction for its offerings despite the company’s recent inception.
Rationale behind PhysicsWallah’s move
PhysicsWallah built its reputation on affordable, high-quality education for millions of students. The firm’s entry into wellness reflects a broader ambition to support holistic human development beyond academic outcomes.
Rising academic stress, increased screen time and greater public awareness of mental health have expanded the addressable market for wellbeing services. Backing a yoga-led wellness platform allows PhysicsWallah to respond to shifting consumer behaviour where learning, lifestyle and mental wellbeing increasingly overlap.
Synergies and growth prospects
Analysts say PhysicsWallah’s technology experience, brand recognition and large user base could accelerate Kamya’s growth. Digital delivery of wellness content, online programmes and community-driven engagement are likely levers to scale the business beyond studio locations.
The partnership also creates scope for tailored wellness offerings for students, working professionals and families, integrating mindfulness and healthy-living practices with educational services.
Context within the wider market
The investment reflects a broader trend of Indian startups diversifying into health, fitness and preventive wellness. Yoga and meditation—rooted in Indian tradition—are increasingly monetised as consumers seek sustainable, holistic lifestyle solutions.
PhysicsWallah is expected to complete any remaining scheduled investment within the agreed timeline, and further developments will be monitored closely by stakeholders in both the edtech and wellness sectors.
