DailyObjects, a Bengaluru-based lifestyle tech brand, has reported steady capital-efficient growth, crossing an annual recurring revenue (ARR) of over ₹320 crore while targeting EBITDA positivity by FY26. The company’s design-led strategy, measured expansion and disciplined use of capital underpin its recent momentum across online and offline channels.
Design-first positioning and product strategy
Founded in 2012 by Pankaj Garg and Saurav Adlakha, DailyObjects has evolved from a phone-case maker into a “lifestyle tech” label that blends aesthetics with practical everyday utility. All products are designed in-house, reinforcing design ownership and consistent brand language across categories such as tech accessories, bags and daily essentials.
The company follows an “aesthetic utility” approach, deepening presence within core segments rather than diversifying into unrelated lines. This focus has supported premium positioning and stronger brand recall among urban and emerging Bharat consumers.
IP-led innovation and pricing power
DailyObjects emphasises intellectual property and a deliberate product development cycle—typically eight to ten months—across roughly 50 core SKUs. That approach yields differentiated products with pricing power: the company’s power banks sell at 2.5–3x the price of mass-market alternatives yet maintain healthy volumes.
The brand is among a small set of global players offering Qi 2.2 wireless chargers, highlighting its focus on product innovation and early adoption of emerging standards.
Financial performance and capital efficiency
Financially, DailyObjects has registered near 100% year-on-year growth to reach an ARR above ₹320 crore. Reported net revenue for FY25 was about ₹110 crore, with management projecting a rise to roughly ₹230 crore in FY26.
Notably, the company has scaled with approximately $12 million in total funding—significantly lower than many D2C peers at comparable revenue levels. This disciplined capital usage reflects tighter control on costs, inventory management and channel investments, contributing to sustained unit economics.
Path to EBITDA positivity
Margins have steadily improved over the past three years, and the leadership expects the business to be EBITDA positive by the end of FY26. Operational levers have included optimisation of retail economics and careful site selection for offline expansion.
Exclusive Brand Outlets (EBOs), which are often loss-making for start-ups, have been reportedly accretive from the first month for DailyObjects. Travel retail, particularly outlets in terminal 2 airport locations, has shown strong early traction—sometimes contributing nearly 20% to sales in initial months—further underlining the brand’s premium appeal.
Omni-channel reach and Bharat penetration
DailyObjects operates an omni-channel model with about 70% of sales through owned channels, allowing the company to retain customer data and protect margins. The remaining 30% comes from marketplaces, which provide reach and discovery.
Offline expansion has continued with five to six new EBOs in the past six months, each reportedly turning profitable quickly. The brand is also present in around 200 Apple Authorised Retail stores, with plans to double that number to 400 in the near term.
Demand from Tier 3 and Tier 4 cities accounts for roughly 40–45% of orders, indicating growing aspiration for design-led lifestyle products beyond metropolitan centres and supporting a “Bharat premium” for curated, design-centric goods.
