Motion, the Kota-based coaching institute known for IIT-JEE and NEET preparation, posted largely unchanged financials for the year ended March 2025, with operating revenue of ₹108 crore versus ₹109 crore a year earlier. The near-flat top line underscores a period of muted growth as competition and changing learning preferences reshape India’s coaching market.
Revenue and other income
Founded in 2007, Motion primarily earns through course fees from classroom and online programmes. Operating revenue stood at ₹108 crore in FY25. The company also reported other income of about ₹2 crore, taking total income to nearly ₹110 crore for the year.
Rising costs squeeze margins
Total expenses edged up to around ₹103 crore in FY25 from ₹102 crore a year earlier. Employee benefit costs remained the single largest expense, rising roughly 4% to ₹49 crore as the institute continued to invest in experienced faculty and academic resources — a key differentiator in competitive exam coaching.
Advertising and promotional expenditure fell by about 8% to nearly ₹12 crore, reflecting a shift in marketing strategy or tighter discretionary spending. In contrast, legal costs rose sharply by 33% to ₹10 crore, while rent expenses increased approximately 17% to ₹5.2 crore.
Profitability and balance sheet
Higher costs contributed to a modest decline in net profit, which fell to about ₹5.6 crore in FY25 from ₹6 crore in FY24. The company, however, maintained stable operations and expanded its asset base, with total assets increasing to roughly ₹115 crore.
Liquidity remained adequate, with cash and bank balances of around ₹10 crore at year-end.
Context
Motion’s results reflect wider dynamics in India’s coaching industry: intense competition from established players and emerging online platforms, rising operating costs, and evolving student preferences for hybrid or digital learning. As coaching institutes balance faculty investment, marketing spend and infrastructure costs, modest revenue growth and pressure on margins are becoming more common across the sector.
