FruBon, a Jaipur-based dairy and ice cream company run by Dev Milk Foods Pvt. Ltd., has secured fresh equity investment from Fireside Ventures, the Narotam Sekhsaria Family Office and a group of angel investors, a move the firm says will accelerate its geographic expansion, capacity upgrades and product development.
Funding follows a $10.5 million Series A and targets North and West India expansion
The new capital round follows FruBon’s $10.5 million Series A in January 2024 and comes as demand for branded dairy products rises across India. While the company has not disclosed the precise amount raised this time, the funds are earmarked for entry into additional cities, bolstering manufacturing and cold-chain capabilities, and launching new SKUs to broaden its market presence.
Origins, leadership and product portfolio
Founded in 2004 by dairy professional Dharam Dev Verma, FruBon scaled its core operations from 2017 after his sons Rahul and Rohit Verma joined the business. The company has since pursued rapid growth with an emphasis on quality and product innovation.
Today FruBon offers a portfolio of more than 200 items, including over 140 ice‑cream varieties. The brand highlights the use of real milk fat rather than vegetable oil and markets India‑centric flavours such as Banarasi Paan, Chilli Guava and Alphonso Mango. Alongside frozen desserts, its range covers milk, paneer, curd, ghee, lassi and bakery items like cookies and rusks, positioning it as a full‑range consumer dairy brand.
Supply chain, distribution and financial performance
A core competitive strength for FruBon is its sourcing and cold‑chain network. The company procures roughly 20,000 litres of milk per day from over 2,500 farmers across Rajasthan; collected milk undergoes stringent quality checks before processing at FruBon’s modern Jaipur facility. The firm advertises a 24‑hour fulfilment window from processing to delivery to retain product freshness.
FruBon’s retail footprint spans more than 75 cities and towns through a mix of kirana stores, supermarkets, hotels and quick‑commerce platforms such as Swiggy Instamart and Blinkit. The company reports annual growth exceeding 65% since scaling operations, with revenue of ₹141 crore for the year ending March 2025. The fresh funding will support FruBon’s efforts to scale further amid competition from established dairy players like Amul and Mother Dairy.
