Aman Gupta, co‑founder of consumer electronics firm boAt, has raised Rs 100 crore in seed funding for his new venture, Off Beat, in a round led by Bessemer Venture Partners. The investment underscores investor appetite for founders with prior exits and operational scale-up experience.
About Off Beat
Off Beat is positioned as a content and creator-led platform that will deploy technology and artificial intelligence to build products and scale creator ecosystems. The company has not disclosed detailed business models or revenue plans, but says technology and AI will be central to its strategy.
Commenting on the fundraise, Gupta said he prioritised strategic partners over capital alone. “Having built from scratch before, I know what capital can do and what it cannot. This time, I was looking for partners with a global perspective who can help me leverage technology and AI, because that’s where the future lies,” he said, pointing to Bessemer’s investments in firms such as Anthropic, Shopify and Canva as a factor in his choice.
Off Beat’s valuation was not officially released; industry sources estimate it to be in the region of Rs 450 crore for the seed round.
Founder background and context
This marks Gupta’s second major venture after boAt, the audio and wearables company he co‑founded. boAt reported revenues crossing Rs 3,000 crore and has achieved profitability, strengthening Gupta’s credibility with investors and partners.
The launch of Off Beat coincides with a transitional phase for Gupta, who has stepped back from an active operational role at boAt amid leadership changes and deferred IPO plans at the company. His wider engagement with the startup ecosystem—he has invested in more than 100 startups through appearances on Shark Tank India and private investments—reflects a growing pattern of founders leveraging personal brands to build creator‑driven businesses beyond their original enterprises.
