Apple plans to open its second physical store in Mumbai later this year, underscoring the company’s growing commitment to India’s fast-expanding consumer electronics market. The move forms part of a broader strategy to deepen direct engagement with Indian customers beyond online channels and authorised resellers.
Store to become Apple’s sixth retail outlet in India
The new Mumbai location will be Apple’s sixth official retail outlet in India and is expected to open later this year. By expanding its brick-and-mortar presence, Apple aims to create immersive, hands-on experiences for customers seeking products, services and technical support directly from the company.
India: a strategic growth market
Apple executives have repeatedly identified India as a key growth engine. CEO Tim Cook recently pointed to strong momentum across iPhone, Mac, iPad and services demand in the country, attributing growth to rising disposable incomes and a widening middle class that increasingly prefers premium technology products.
Record revenue gains in India over recent years have reinforced Apple’s decision to invest in physical retail infrastructure, complementing ongoing local manufacturing and supply-chain investments.
Borivali nominated as likely site
Industry sources indicate the new store is likely to open at Oberoi Sky City Mall in Borivali, a rapidly developing suburban node in north-west Mumbai. Reports suggest the outlet will occupy a large ground-floor unit to ensure visibility and easy access for shoppers.
Locating the store in Borivali would extend Apple’s footprint beyond South Mumbai and central business districts, bringing retail services closer to suburban consumers who may not often travel to the city’s commercial hubs.
Retail strategy and customer experience
Apple opened its first India store in Mumbai’s Bandra Kurla Complex and has since launched outlets in Delhi, Bengaluru, Pune and Noida. These stores offer product demonstrations, personalised shopping assistance and technical support from Apple-trained staff, strengthening brand engagement.
Popular in-store initiatives—workshops, learning sessions and product clinics—have helped users better navigate the Apple ecosystem and contributed to customer loyalty, encouraging further offline expansion.
Local impact and broader context
The new store is expected to create local employment opportunities and deepen Apple’s community engagement in Mumbai. It also complements the company’s growing manufacturing footprint in India, where a significant share of devices are now assembled.
For consumers, the additional retail presence promises easier access to Apple products, faster after-sales service and a premium shopping experience tailored to local needs. As competition intensifies in India’s premium smartphone segment, an expanded Apple retail network could strengthen the company’s market position.
