R for Rabbit, a leading Indian direct-to-consumer baby products brand, reported operating revenue of ₹251 crore for the fiscal year ending March 2025, marking a 47.6% year-on-year increase as demand for safety-certified, premium baby-care products grows across India.
Revenue and business mix
The company’s FY25 revenue of ₹251 crore compares with ₹170 crore in FY24 and roughly ₹128 crore in FY23, reflecting nearly doubled turnover over two years. R for Rabbit’s sales mix centers on strollers, car seats, high chairs, baby carriers and related childcare essentials, with products positioned on safety, certification and design for contemporary parents.
R for Rabbit derives income from both online and offline channels. The brand has strengthened its omnichannel distribution, partnering with more than 3,000 retail outlets nationwide while maintaining a growing presence on major e-commerce platforms.
Costs, investments and profitability
As the company scaled operations in FY25, expenses rose across several heads. Raw material consumption remained the largest cost component, while marketing and advertising spend increased materially as management invested in brand-building and customer acquisition. Employee benefits, logistics, freight and administrative expenses also contributed to higher overall expenditure.
Despite elevated costs, R for Rabbit reported a marginal net loss of approximately ₹14 lakh in FY25, indicating near break-even performance as it expands market reach.
Funding and market context
Founded by Kunal and Kinjal Popat, R for Rabbit has raised about $32 million to date. The company is benefiting from rising parental awareness in India around product safety, certifications and organised-brand purchases in the baby-care segment—factors that underpin its continued expansion prospects across tier‑1 and tier‑2 markets.
