BeastLife, a Gurugram-based direct-to-consumer nutrition startup, has raised ₹20 crore in a pre-Series A round at a post-money valuation of ₹320 crore. The round was led by GVFL and Equentis, underscoring growing investor interest in India’s expanding health and wellness market.
Capital to fuel omnichannel expansion and supply-chain scaling
The company will deploy the fresh capital to strengthen its team, scale operations and enhance supply-chain capabilities. Management said a primary objective is to broaden distribution beyond its digital footprint through a phased offline retail rollout in select regions.
BeastLife will continue to deepen its presence on e-commerce and quick-commerce platforms while building a selective brick-and-mortar presence, an omnichannel strategy intended to improve accessibility across urban and semi-urban markets.
Founders, product range and brand strategy
Founded in 2024 by fitness influencer and pilot Gaurav Taneja and entrepreneur Raj Vikram Gupta, BeastLife focuses on sports nutrition products including protein powders, creatine and mass gainers. The brand has leveraged Taneja’s large digital following to build early awareness and direct online sales.
Its products are currently available through the company website and major online marketplaces, with marketing driven by content-led engagement and influencer-led outreach tailored to fitness-conscious consumers.
Profitability and growth trajectory
Unlike many early-stage D2C peers, BeastLife is reportedly net profitable and is targeting revenues of around ₹100 crore by FY26. Management has signalled an aggressive yet margin-conscious scaling plan, with a longer-term ambition to reach roughly ₹500 crore in revenue over the coming years.
Context: India’s expanding wellness opportunity
The fundraise highlights rising investor appetite for health and nutrition plays in India, where preventive healthcare, fitness culture and disposable incomes are driving demand for specialised supplements. D2C nutrition brands that can combine strong branding, distribution reach and unit economics are increasingly attractive to growth investors.
As competition intensifies, BeastLife’s profitability, influencer-backed brand equity and an articulated omnichannel strategy position it to vie for a larger share of India’s evolving sports nutrition market.
