Gurugram-based lifestyle and tech accessories firm DailyObjects reported consolidated revenues of ₹110 crore for the financial year ended March 2025, marking a year‑on‑year increase of over 30% from ₹84 crore in FY24 as demand for premium tech accessories and design‑led lifestyle products grows across urban India.
Revenue growth driven by product sales and D2C strategy
DailyObjects’ filings show that nearly all operational income for FY25 came from product sales. The brand’s curated range — including bags, wallets, charging solutions, stationery and tech accessories — continues to resonate with design‑conscious urban consumers.
A direct‑to‑consumer (D2C) first approach, with a focus on its own website and select premium retail outlets, has helped the company retain control over pricing, customer experience and brand positioning, supporting repeat business and customer engagement.
Rising costs as company expands market presence
Higher revenue was accompanied by a notable rise in total expenditure in FY25. Procurement and cost of goods sold remained the largest cost component, reflecting higher sales volumes.
Advertising and promotional spends rose sharply as the company pursued aggressive customer acquisition and brand visibility in a competitive accessories market. Employee benefit expenses also increased as DailyObjects invested in talent for supply chain, product design, technology and customer service teams.
Loss widens amid investment phase
Despite the uptick in revenue, the company reported a net loss of ₹16 crore in FY25, a widening from the prior year. Management attributes the larger deficit primarily to elevated marketing and operational investments aimed at market expansion.
DailyObjects appears to be in a scale‑first phase—prioritising topline growth, distribution reach and brand equity before a concentrated push for profitability. Unit economics indicate current spending per unit remains slightly higher than revenue per unit, signalling scope for future efficiency gains.
Ambitious plans for FY26 and omnichannel expansion
The company has set ambitious targets for FY26, reportedly aiming to more than double revenues while pursuing EBITDA‑level profitability. Planned initiatives include strengthening owned channels, expanding offline retail presence and deepening partnerships with premium retailers.
Retail expansion in high‑footfall venues such as airports and premium brick‑and‑mortar outlets, combined with a broader omnichannel strategy, will be central to the next phase of growth. With prior funding support and an expanding premium product portfolio, DailyObjects is positioning itself to capture a larger share of India’s organised accessories market.
Context
The performance of DailyObjects mirrors broader trends in India’s D2C sector: growing consumer appetite for premium, design‑oriented products, intense digital marketing competition, and a familiar trade‑off between rapid scaling and near‑term profitability. How effectively the firm improves cost efficiencies while maintaining revenue momentum will determine its ability to emerge as a leading, profitable D2C lifestyle brand.
