FanCode has secured exclusive digital rights to stream men’s professional tennis across the Indian subcontinent, in a long-term deal with ATP Media that will bring the full ATP Tour — including ATP Masters 1000, ATP 500, ATP 250 events and the season-ending ATP Finals — to viewers in India and neighbouring markets.
Comprehensive ATP coverage across the region
The agreement gives FanCode the rights to stream more than 50 ATP tournaments each year across India, Pakistan, Bangladesh, Sri Lanka, Nepal, Bhutan and the Maldives. Subscribers will gain access to live matches, full match replays, highlights and tournament-specific programming, with the platform planning India-focused content to enhance local relevance.
Improving access and viewer experience
The deal addresses long-standing fragmentation in tennis broadcasting for audiences in the subcontinent by consolidating the ATP calendar on a single digital destination. Fans will be able to follow early-round matches, marquee showdowns and season finales in one place, increasing continuity and simplifying access to international tennis.
Appeal to younger, mobile-first audiences
Industry analysts say the partnership could accelerate tennis consumption among younger viewers who prefer on-demand and mobile viewing. A consistent, structured tennis offering is expected to deepen fan engagement throughout the season and broaden the sport’s reach beyond traditional broadcast audiences.
Strategic move for Dream Sports and FanCode
The acquisition forms part of Dream Sports’ broader strategy to diversify beyond its fantasy-gaming roots. Best known for Dream11, the group has been recalibrating in response to regulatory shifts in India’s real-money gaming sector, and FanCode has emerged as a key growth pillar focused on building a scalable sports-content ecosystem.
Over recent years FanCode has expanded its portfolio across multiple sports through targeted rights acquisitions. Adding the ATP men’s tour reinforces the platform’s positioning as a multi-sport digital broadcaster serving both mainstream and niche audiences, with an emphasis on affordability and flexible viewing options.
Implications for Indian tennis fandom
Tennis viewership in India has been on an upward trajectory, driven by greater exposure to international tournaments and rising interest in global stars. Regular, high-quality coverage through FanCode could help sustain this momentum and support the development of a more engaged, informed tennis audience across the subcontinent.
