Ferns N Petals (FNP), a leading gifting and floral retail brand based in Gurugram, reported robust revenue growth in the financial year ending March 2025, driven by strong demand for flowers, personalised gifts and festive hampers across its omni‑channel network.
Revenue and business mix
Operating revenue for FY25 rose 22% to ₹861 crore, up from about ₹705 crore in FY24. Product sales—flowers, cakes, personalised gifts and festival hampers—accounted for nearly 91% of operating revenue, underscoring FNP’s dominance in the organised gifting segment.
Seasonal demand around Diwali, Raksha Bandhan, Valentine’s Day and Mother’s Day, alongside rising online gifting and premium offerings, supported sales. The company’s wide distribution footprint, same‑day delivery capability and an expanding franchise network further extended market reach.
Including service charges, delivery fees and franchise income, total income for FY25 reached roughly ₹869 crore.
Expenses, efficiency and losses
As FNP scaled operations, overall expenditure rose. Material costs remained the largest outlay, reflecting higher sales volumes, while advertising and promotional spend increased as the company invested in brand visibility and customer acquisition across digital and offline channels.
Employee benefit costs also climbed as the workforce expanded to support growth. Rent, logistics and depreciation added to total expenses of about ₹890 crore in FY25.
Despite the higher cost base, the company improved operational efficiency and narrowed its net loss by over 8% year‑on‑year. FNP reported a net loss of approximately ₹22 crore in FY25, a reduction from the prior year, indicating progress on cost discipline and optimisation.
Liquidity and financial position
FNP closed FY25 with cash and bank balances of around ₹74 crore, providing liquidity to support working capital and expansion plans. Total assets exceeded ₹200 crore at the end of March 2025.
Profitability remains a work in progress, with margins pressured by elevated advertising and operational costs. Nevertheless, improved revenue realisation and tighter cost controls point to gradual financial improvement.
Market context and outlook
The organised gifting and floral market in India is increasingly competitive, featuring digital‑first startups and established retailers. FNP benefits from strong brand recall, a decades‑old presence, its franchise model and diversification into weddings and events.
With continuing consumer demand for personalised gifting, premium bouquets, curated hampers and express delivery, the organised gifting market is expected to expand. If FNP sustains revenue momentum while further tightening operational costs, it could move closer to sustained profitability in the coming years.
