Jaipur-based fintech startup Finanjo has raised ₹1.5 crore in a pre-seed round led by early-stage investor AJVC, aimed at accelerating development of its AI-driven personal finance assistant and expanding the team as the company scales nationwide.
Funding to strengthen AI-powered assistant
Finanjo will deploy the fresh capital to enhance “Jo”, its AI-led personal finance assistant that analyses income, expenses, investments and liabilities to deliver personalised financial insights. The company is prioritising decision intelligence upgrades to provide more contextual, actionable guidance alongside goal-based planning and credit optimisation tools.
Account Aggregator integration
The startup is also investing in deeper integration with India’s Account Aggregator framework to enable secure linking of bank accounts, investments and other financial products. Improved aggregation infrastructure is intended to give users a consolidated view of their finances and support richer analytics.
Founders and behaviour-first approach
Finanjo was founded by Prithviraj Singh Chauhan and Pankaj Singh Chauhan, who previously created the YouTube channel “Backstage with Millionaires.” Leveraging their understanding of young, digitally active audiences, the founders position Finanjo as a “behaviour-first” platform that focuses on financial habits and spending psychology, not merely transactions and balances.
The platform uses AI to translate behavioural signals into personalised recommendations on savings, budgeting, fixed deposits and mutual fund investments, aiming to address the planning gaps among India’s younger earners.
Early traction and monetisation
Since its beta launch, Finanjo has onboarded over 5,000 users with roughly 500 daily active users. The company reports more than ₹25 crore in user-linked savings and has begun generating early revenue through referral commissions on fixed deposits and mutual fund recommendations.
These early monetisation signals, while nascent, suggest a scalable path as engagement and user numbers increase.
Investor confidence and next steps
AJVC’s participation—led by investor Aviral Bhatnagar—adds Finanjo to its portfolio of early-stage startups and reflects investor confidence in AI-driven personal finance solutions. Finanjo intends to use the funds to accelerate product development, shore up compliance capabilities, and expand hiring across engineering, product and growth functions.
As fintech adoption in India becomes increasingly data-driven, Finanjo’s combination of account aggregation, AI decision intelligence and a behaviour-first framework aims to position it as a financial companion for the country’s next generation of earners and investors.
