Farmley, a Noida-based direct-to-consumer healthy snacking brand, reported robust growth in FY25 as operating revenue climbed sharply and losses narrowed, signalling progress toward a sustainable, scalable business model amid rising demand for healthier snack options across urban India.
Strong revenue growth driven by shifting consumer preferences
Farmley’s operating revenue rose 71.2% year-on-year to ₹394.2 crore in FY25, up from ₹230.2 crore in FY24. The surge reflects growing consumer interest in healthier alternatives to traditional snacks, supported by increased health awareness, changing dietary habits and greater acceptance of premium packaged snacks in urban markets.
Almost all sales were domestic, underlining Farmley’s strong foothold in the Indian market. The brand’s positioning—clean ingredients, portion-controlled packs and contemporary snack formats—has helped it capture customers seeking lower-oil, lower-sugar and minimally processed options.
Loss contraction despite higher operating spend
While expanding operations, Farmley reduced its net loss to ₹22.6 crore in FY25 from ₹26.5 crore a year earlier. The narrower loss indicates improving unit economics and operational efficiencies even as the company continued to invest in growth.
Total expenses rose to ₹419 crore in FY25 from ₹257 crore in FY24. The increase was largely driven by higher raw material costs aligned with greater production volumes and elevated employee benefit expenses as Farmley bolstered teams across operations, marketing and supply chain functions.
Marketing investments boost visibility and distribution
Farmley significantly increased advertising and promotional spends in FY25 to accelerate brand awareness and customer acquisition. The marketing push enhanced the company’s presence across e-commerce marketplaces, quick-commerce platforms and selected offline retail channels, contributing to measurable sales growth.
The combination of intensified marketing and broader distribution suggests the brand’s investments are translating into wider consumer recognition and faster market penetration, important in a category where incumbents and new D2C entrants are vying for share.
Product range and consumer positioning
Founded by IIT alumni, Farmley’s portfolio includes roasted makhanas, flavoured nuts, seed mixes and date-based snacks. The company combines traditional Indian ingredients with modern flavours and packaging to appeal to millennials and Gen Z consumers who prioritise health without compromising taste.
Emphasis on quality sourcing, minimal processing and flavour innovation has helped Farmley differentiate in the organised healthy-snacks segment and build relevance among urban health-conscious buyers.
Outlook for FY26
With revenues approaching ₹400 crore and improving profitability metrics despite expansion-related costs, Farmley appears positioned to move closer to sustained profitability in coming years. Continued focus on product innovation, distribution expansion and disciplined marketing will be critical as India’s healthy snacking market grows and competition intensifies.
