&Done, a Gurugram-based premium haircare startup, has raised $3 million (about Rs 26–27 crore) in a Series A round led by global VC firm RTP Global. Existing and new investors including All In Capital, Suashish, Kitty Agarwal (Partner, Info Edge Ventures), and angels Kunal Bahl and Rohit Bansal (Titan Capital) participated, valuing the company at nearly Rs 125 crore post-money.
Company focus and product positioning
Founded in 2023 by Saumya Yadav and Atit Jain, &Done positions itself as a science-backed, salon-first brand tailored to Indian hair. The company emphasises formulations designed for Indian climatic conditions, diverse hair textures and common styling practices, differentiating itself from one-size-fits-all mass-market products.
&Done works closely with professional hairstylists to validate formulations and build credibility within the salon ecosystem. Its portfolio includes both professional-use salon treatments and consumer-facing retail products, developed using globally sourced active ingredients and tested on Indian hair to ensure performance in heat, humidity and pollution.
Use of funds and growth strategy
The fresh capital will be deployed to strengthen research and development, broaden the product range and scale the brand’s salon footprint across India. The company also plans to invest in brand building, marketing and hiring—particularly in product formulation and operations roles.
Market presence and traction
&Done’s products are available in over 500 premium salons across key markets including Delhi‑NCR, Karnataka, Tamil Nadu, Telangana and Uttar Pradesh. On the consumer side, it sells via a direct-to-consumer website and major online marketplaces, targeting urban customers seeking premium, results-driven haircare.
Early traction has been driven by word‑of‑mouth endorsements from salon professionals and steady repeat purchases from consumers. The dual-channel approach—professional salon distribution combined with D2C retail—has helped the startup scale while maintaining a premium positioning.
Context: India’s premium haircare opportunity
India’s haircare market is shifting as consumers increasingly seek ingredient transparency, science-backed solutions and customised products. Demand for professional-grade, performance-focused brands is rising, creating space for homegrown players that can blend global formulation standards with local relevance.
Co‑founder Saumya Yadav has said the long-term vision is to redefine professional haircare in India by making high-quality, science-led products more accessible without compromising safety or efficacy. Investor backing is expected to accelerate product development and market expansion plans.
Outlook
With Series A funding secured, &Done plans to deepen its presence in existing regions, enter new cities and expand partnerships with salon chains and independent stylists. As investor interest in India’s beauty and personal care sector grows, the startup aims to establish itself among the leading premium haircare brands if it can maintain execution and product performance.
