Kolkata marked the arrival of SENNES, the contemporary lifestyle label from the House of Senco, on January 16, with an opening that combined design, sustainability and celebrity presence. The launch showcased the brand’s focus on responsible luxury through lab-grown diamonds, ethically sourced materials and a curated perfume line.
Intentional luxury rooted in legacy
Positioned as a modern reinterpretation of the House of Senco’s heritage, SENNES aims to move beyond ostentation toward considered, purposeful design. The brand’s product mix — including lab-grown diamonds (LGDs), responsibly sourced leather and a sensorial perfume collection — signals an emphasis on environmental responsibility alongside refined craftsmanship.
An immersive debut
Rather than a standard store opening, the Kolkata event was staged as an immersive brand moment. Industry figures, fashion editors, media representatives and local tastemakers attended curated displays and narrative-driven installations that illustrated SENNES’ philosophy of mindful indulgence.
Visual storytelling and material choices at the launch underscored the brand’s claim that contemporary luxury must be both beautiful and conscious, reflecting ongoing shifts in consumer expectations toward transparency and sustainable practice.
Brand ambassador’s perspective
Actor Tara Sutaria, who serves as the brand muse, described her association with SENNES as rooted in its balance of sustainability and style. She highlighted the brand’s commitment to responsible design without compromising on craftsmanship or aesthetic intent.
Leadership view
Joita Sen, Director and Head of Marketing and Designs at the House of Senco, framed SENNES as an “expression of modern luxury anchored in responsibility.” She said the Kolkata launch was curated to embody the brand’s core principles — sustainable innovation, contemporary design and purposeful storytelling — and called the event a milestone in advancing conscious luxury in India.
Expanding the House of Senco’s footprint
SENNES represents the House of Senco’s strategic expansion beyond traditional jewellery into a broader lifestyle category aimed at environmentally aware, style-forward consumers. The Kolkata debut positions the label as part of a wider movement in India that defines luxury through values, innovation and enduring craftsmanship rather than mere opulence.
About SENNES
SENNES is a lifestyle brand launched by the House of Senco that emphasises sustainability, ethical sourcing and contemporary design. Its offerings include lab-grown diamonds, responsibly crafted leather goods and a curated perfume collection, reflecting a heritage of craftsmanship adapted for modern, conscious consumers.
