KRIMMY THICKSHAKES, launched in Hyderabad in 2022, is reimagining thick shakes as spoonable desserts, blending Indian mithai and global confectionery influences. The brand’s dense, ingredient-forward offerings and premium positioning aim to create a dedicated dessert destination as it prepares for measured expansion across India.
A new approach to thick shakes
KRIMMY THICKSHAKES was founded on the premise that a thick shake should be rich enough to be eaten with a spoon. Moving beyond conventional milkshakes, the brand focuses on dense textures, layered presentations and premium ingredients to deliver a dessert-like experience rather than a beverage service.
Portioning and serving are designed to encourage slow enjoyment of flavors and textures, positioning each item as an indulgent treat. This deliberate shift helps differentiate the brand in a crowded dessert and beverage market.
Signature fusion flavours
The menu blends traditional Indian sweets with international dessert techniques. Notable creations include Motichoor ThickShake, Kaju Katli ThickShake and a Rasmalai Fusion — reinterpretations of classic mithai translated into creamy, textured thick shakes.
Complementary international-inspired options such as Brownie Biscoff and Tiramisu ThickShake add breadth to the offering, enabling the brand to appeal to customers seeking both familiar regional flavours and global patisserie-style indulgences.
Expanding the dessert menu
Beyond its core thick shakes, the brand offers a curated range of complementary desserts, including hot chocolate, premium cold coffees and hot melting brownies. These additions position KRIMMY THICKSHAKES as a multi-option dessert destination suitable for individual treats and group outings.
Entrepreneurial leadership
Founder Reshaf Khandelwal, who has academic grounding in business and experience in finance and marketing, established the brand with a focus on scalable operations. A graduate of GITAM University and originally from Rayagada, Odisha, Khandelwal is based in Hyderabad and combines product innovation with structured operational planning to support long-term growth.
Franchise opportunities and growth strategy
The company is exploring franchise and partnership opportunities as part of its expansion plan. Leadership is prioritising partners who demonstrate operational commitment rather than passive investment, seeking collaborators aligned with the brand’s standards for quality, discipline and customer satisfaction.
This selective approach to franchising is intended to preserve product consistency and brand reputation while enabling incremental scaling across regions.
Positioning in the premium dessert segment
By redefining thick shakes as experiential, indulgent desserts and pairing product innovation with a disciplined growth strategy, KRIMMY THICKSHAKES aims to carve out a distinct niche in India’s premium dessert market. The brand’s fusion-driven menu and focus on quality place it among emerging players shaping the country’s evolving dessert landscape.
