Kutumb, a Bengaluru-based social networking startup backed by Tiger Global, has quietly entered India’s online dating market with Polo, a gay dating app now available on the Google Play Store. The move marks Kutumb’s push beyond community networking into niche consumer internet offerings, targeting LGBTQ+ users seeking safer, more authentic digital connections.
Features and user experience
Polo emphasises safety and authenticity through selfie-based profile verification to curb fake accounts—an acute concern in India’s online dating landscape. The app pairs verification with smart matchmaking algorithms that surface compatible profiles based on user preferences and interests.
Beyond text messaging, Polo supports audio and video calls so users can interact more naturally before meeting offline. Discovery is aided by filters such as age, location and declared preferences, while private photo albums give users granular control over shared media. These features are positioned to address privacy and harassment concerns frequently cited by LGBTQ+ users in India.
Kutumb’s strategic rationale
Kutumb began as a platform for regional and interest-based communities and has since diversified into verticals including astrology, AI tools and lifestyle apps. Polo represents a continuation of that strategy—building a broader ecosystem of consumer-facing products tailored to specific audiences.
Financially, the company has reported a notable turnaround. In FY25, Kutumb’s revenue reportedly jumped to about ₹128 crore from ₹47 crore the previous year, and it posted a net profit near ₹12 crore after earlier losses. This improved performance, together with a $26 million Series A led by Tiger Global in 2021, has given the startup room to experiment with new offerings such as Polo.
Market context and prospects
India’s dating-app market has expanded rapidly, yet dedicated LGBTQ+ platforms remain a relatively small but growing segment. Homegrown apps that understand local cultural nuances and user behaviour can have an advantage over global players.
Industry sources indicate Polo has already begun generating early revenue, with monthly intake reportedly around ₹5 crore. If sustained, such traction could position the app as a meaningful entrant in the LGBTQ+ dating space.
Kutumb’s launch of Polo reflects a broader trend among Indian startups to build specialised services for underserved communities. With rising digital adoption, shifting social attitudes and stronger legal recognition of LGBTQ+ rights, Polo’s timing may help it gain acceptance, but long-term success will depend on building user trust, effective community engagement and continued product innovation.
