Proost Beer, a Bengaluru-based craft brewer, reported a strong financial turnaround in FY25, crossing the ₹100 crore revenue mark and achieving EBITDA breakeven. The company’s performance reflects robust volume growth, tighter cost control and growing acceptance of domestic craft beer brands in India’s competitive alcoholic beverages market.
Sharp revenue rise driven by volume expansion
Proost recorded revenue of about ₹115 crore in FY25, up 174% from ₹42 crore in FY24. The jump was driven primarily by a near three-fold increase in sales volumes: the company sold close to 8 lakh cases in FY25 versus roughly 2.5 lakh cases a year earlier. Wider retail presence and stronger consumer demand in urban and semi-urban centres contributed to this growth.
Targeting Indian tastes at accessible price points
The brand has focused on recipes and SKUs tailored to Indian palates while keeping prices competitive. This strategy has helped Proost gain shelf space and trial among consumers increasingly willing to experiment with newer, homegrown beer labels.
Cost discipline leads to EBITDA breakeven
Alongside top-line expansion, Proost emphasised operating efficiency. Marketing and branding expenses were kept below 2% of revenue, limiting cash burn common among early-stage consumer brands. Lean team structures, disciplined distribution spend and tighter operational controls enabled the company to reach EBITDA breakeven for the first time since inception.
Implications for financial resilience
Reaching breakeven strengthens Proost’s financial position in an industry where margins are squeezed by taxes, logistics and regulatory costs. Achieving profitability at the EBITDA level gives the company more flexibility to invest selectively while maintaining capital efficiency.
Strategy and funding
Company leadership described FY25 as a validating year, asserting that a scalable beer brand in India can be built without aggressive cash burn when execution and cost management are prioritised. Proost has raised capital from strategic and individual investors, which has supported expansion while allowing the firm to avoid over-diversification and stay focused on core beer offerings.
Market context and outlook
India’s beer market remains dominated by large domestic and multinational players, but niche brands are gradually securing footholds through focused distribution, consistent quality and measured expansion. With revenues past ₹100 crore and EBITDA breakeven achieved, Proost plans to deepen distribution in existing states and enter new markets cautiously, aiming to grow brand recall without sharply increasing expenditure.
As beer consumption rises among younger demographics, Proost’s FY25 performance positions it for the next growth phase and underscores a broader industry trend: Indian consumer beverage brands increasingly emphasise sustainable, capital-efficient scaling over rapid, high-burn expansion.
