PumPumPum, a Gurugram-based mobility startup, has raised ₹18 crore in a pre-Series A round led by early-stage VC LC Nueva, with participation from Mufin Green Finance and Anupam Finserv. The fresh capital will fund technology upgrades, business expansion and deeper partnerships across India’s corporate mobility and vehicle leasing ecosystem.
Planned use of funds and strategic priorities
The company said the new funding will be used to scale its proprietary leasing and lifecycle-management platform. Investments will target backend technology, real-time vehicle monitoring, enhanced risk and credit assessment systems, and smoother onboarding flows for financial partners and corporate customers.
A sizable share of the capital will expand B2B and B2B2C partnerships with corporates offering vehicle leasing as an employee benefit. PumPumPum intends to strengthen ties with banks, NBFCs, automobile dealers and OEMs to broaden its vehicle mix across new, used and electric vehicles. The startup also plans to bolster its sales and customer-success teams to accelerate market penetration in key urban centres.
Business model and market footprint
Founded by Tarun Lawadia and Sameer Kalra, PumPumPum began as a used-car leasing platform and has since evolved into a full-stack corporate mobility provider, offering leasing, maintenance, compliance and resale services. Its target customers include corporates, MSMEs, startups and fleet operators seeking flexible mobility solutions instead of capital-intensive ownership.
The company currently operates in Delhi-NCR, Bengaluru, Mumbai, Hyderabad and Chennai, and says it has managed over a thousand vehicles while building a growing assets-under-management base. Management reports consistent year-on-year growth as demand rises for predictable mobility costs, tax-efficient structures and employee benefit-led leasing.
Market opportunity and focus on sustainability
Vehicle leasing in India remains under-penetrated—less than 5% of vehicle usage—compared with over 30% in several developed markets. Industry observers see this gap as a significant opportunity for tech-first leasing platforms that can tailor solutions to Indian corporate needs.
Looking ahead, PumPumPum plans to increase emphasis on electric vehicle leasing to support clients’ cost and sustainability objectives and align with India’s broader push toward cleaner transport. The pre-Series A infusion is expected to sharpen the startup’s technology edge and enable faster scaling across the country’s transforming mobility landscape.
