Indian premium skincare label RAS Luxury Skincare has secured $7.5 million (approximately ₹62–65 crore) in a Series B funding round led by Dabur Ventures, with participation from existing backer Unilever Ventures. The capital injection aims to accelerate the brand’s omnichannel expansion, product innovation and marketing initiatives as it scales within India’s premium beauty segment.
Use of proceeds: omnichannel growth and ingredient-led R&D
RAS plans to deploy the fresh capital to broaden its offline footprint by opening additional exclusive brand outlets (EBOs) in metropolitan centres while continuing to strengthen its direct-to-consumer (D2C) platform. The brand is already present on major e-commerce and quick-commerce channels, which have helped it reach customers across India.
A portion of the funds will be directed to research and development to deepen botanical science and ingredient research. RAS intends to develop higher-performance, natural formulations tailored to contemporary Indian skin needs, reinforcing its plant-based, “farm-to-face” positioning.
The company will also expand marketing activities, enhance customer engagement and add leadership capacity to support the next phase of growth.
Strategic backing from Dabur Ventures
The Series B marks one of the early strategic investments by Dabur Ventures, the corporate investment arm of Dabur, which has a long-standing legacy in Ayurveda and natural products. Dabur’s participation signals a strategic fit between RAS’s botanical focus and Dabur’s expertise in natural-health consumer goods.
Continued support from Unilever Ventures underscores investor confidence in RAS’s business model and long-term prospects. Support from FMCG-linked investors brings not only capital but also category experience and distribution know-how that can help RAS compete with both domestic and international luxury skincare players.
Brand positioning and business model
Founded by Shubhika Jain with Suramya Jain and Sangeeta Jain, RAS has established itself as a premium clean-beauty brand offering plant-based skincare such as facial oils, serums, cleansers and moisturisers. The brand emphasises natural actives, premium packaging and a vertically integrated “farm-to-face” approach that covers sourcing, formulation and manufacturing to ensure traceability and quality control.
This vertical integration appeals to increasingly conscious Indian consumers who prioritise ingredient transparency and provenance alongside efficacy and aesthetics.
Market context and outlook
India’s beauty and personal care market is undergoing premiumisation as urban consumers show greater willingness to pay for effective, clean and well-packaged products. The D2C channel continues to attract investor interest, and RAS’s combination of product differentiation and omnichannel distribution positions it to capitalise on these trends.
With the new funding, RAS is expected to accelerate store expansion, deepen brand recall and explore adjacent product categories. The company may also evaluate international expansion over time, particularly to markets with sizeable Indian diaspora and growing demand for clean, botanical beauty products.
