Promoter THCL Travel Holding Cyprus Ltd sold 28.33 lakh shares of Yatra Online in a bulk deal worth about ₹45 crore, trimming its stake but retaining majority control amid steady revenue growth and margin pressure at the online travel firm.
Details of the bulk transaction
Stock exchange filings show the promoter disposed of 28.33 lakh equity shares at an average price of ₹158.05 per share, valuing the transaction at roughly ₹45 crore. The sale reduced the promoter’s stake from about 57.39% to roughly 55.59% of the company’s equity, leaving it well above the 50% threshold and maintaining management control.
Market reaction and immediate impact
Yatra’s shares faced selling pressure on the day of the transaction, closing at ₹155.78, down 3.76%. The company’s market capitalisation is about ₹2,444 crore, positioning it among mid-cap players in India’s online travel segment. Bulk deals can cause short-term volatility but do not necessarily signal a change in business fundamentals.
Understanding bulk deals
A bulk deal involves trading a large block of shares in a single session and is typically executed by promoters, large shareholders or institutional investors. Market participants monitor such activity for potential signals about insider views on valuation, capital needs, or portfolio adjustments, but context—such as retained stake and company performance—is important for interpretation.
Recent financial performance
In Q3 FY26, Yatra reported revenue from operations of ₹257 crore, up from ₹235 crore in the year-ago quarter, reflecting ongoing demand recovery in travel and increased digital bookings. However, net profit slipped to about ₹8 crore from ₹10 crore a year earlier, indicating margin pressure likely from higher operating costs or competitive pricing.
Sector context and outlook
India’s online travel market remains competitive, with companies balancing top-line growth against profitability challenges. Domestic travel demand and improving connectivity support revenue expansion, but pricing competition and elevated costs continue to impact margins.
Given the promoter’s continued majority holding, the recent stake sale appears to be a financial rebalancing rather than a change in strategic control. Investors will watch Yatra’s ability to sustain revenue momentum, improve margins and deliver shareholder value as structural growth in India’s travel industry persists.
