Wingify-owned experimentation platform VWO will merge with French digital experience optimisation firm AB Tasty in a cross-border deal led by private equity firm Everstone Capital, which will also inject fresh capital into the combined business. The transaction marks a significant consolidation in the global SaaS and digital optimisation market and is among the notable international mergers involving an India-origin SaaS company.
Building a global digital experience leader
The merger brings together two established providers of website optimisation, experimentation and personalisation. The combined company is expected to serve more than 4,000 enterprise customers across North America, Europe, Latin America and the Asia‑Pacific, offering local support alongside a global product footprint.
Industry estimates indicate the merged platform could exceed $100 million in annual recurring revenue, positioning it among the larger independent vendors in the digital experience optimisation segment. Much of the revenue is forecast to come from mature markets such as North America and Europe, underscoring the international demand for products developed by Indian-origin SaaS firms.
Everstone’s role and capital infusion
Everstone Capital, which holds a majority stake in Wingify, is driving the transaction and will remain the largest institutional investor in the combined entity. The firm plans to provide additional capital to support product innovation, geographic expansion and strategic hiring intended to accelerate growth and market penetration.
The move aligns with Everstone’s strategy of building scalable global platforms by combining complementary technology companies. The private equity backer is betting on rising enterprise demand for tools that improve customer experience, conversion rates and cross-channel digital engagement.
Complementary strengths of VWO and AB Tasty
Wingify, founded in 2010 by Paras Chopra and Sparsh Gupta, scaled VWO from a bootstrapped Indian startup into a recognised global platform offering A/B testing, behavioural analytics and conversion optimisation. AB Tasty, established in Paris in 2014, contributes expertise in personalisation, experimentation and AI-driven optimisation used by global brands to deliver tailored digital experiences.
Combining these capabilities will enable a broader, more integrated product portfolio. Both brands are expected to operate independently in the near term, with planned technology integration phased over time to preserve customer continuity while unlocking synergies across engineering, data and go‑to‑market teams.
Implications for the SaaS ecosystem
The VWO–AB Tasty transaction reflects a wider consolidation trend in niche SaaS markets such as digital experience and experimentation. For the Indian startup ecosystem, it reinforces that homegrown SaaS firms can scale internationally and participate in complex cross-border mergers and acquisitions.
With Everstone’s backing and combined leadership, the enlarged company aims to compete more effectively with larger global rivals in digital optimisation. The deal also signals sustained investor confidence in Indian-origin SaaS products designed for global customers and is likely to accelerate innovation and deepen enterprise relationships within the sector.
