Bengaluru-based startup NORI has raised $350,000 in pre-seed funding to scale its women-focused luggage and travel accessories line, signalling fresh investor interest in purpose-built travel gear. The direct-to-consumer brand, founded in 2025 by former Myntra and PharmEasy executive Meenakshi Vyas and product designer Rashika Nayak, aims to expand its product range, distribution and customer base across India.
Funding and expansion plans
The round was led by Rebalance, with participation from Paytm founder Vijay Shekhar Sharma, VSS Investco, and several consumer-sector angel investors. NORI said the capital will support new product development, retail expansion—including offline formats—and marketing to deepen reach beyond metro markets.
Designing for women travellers
NORI positions itself against the “one-size-fits-all” approach in mainstream luggage, arguing that women pack, organise and carry differently. Its products are designed around these use cases, with an emphasis on ergonomics, modular organisation and durability.
Flagship cabin luggage
The brand’s core product is the Carry-On Wheelie, a 38-litre hard-shell cabin suitcase priced at ₹8,999 in Old Money Brown and Millennial Pink, and ₹9,999 in Butterscotch with a faux-leather finish. The trolley handle is calibrated to average Indian women’s height to reduce shoulder strain, while features include a built-in weight indicator, removable spinner wheels, a hidden valuables pocket, a zip expander, and interior hooks for extra shopping bags.
The suitcase uses a sturdy polycarbonate shell with recycled material, YKK zippers and TSA-approved locks. A six-year warranty is available upon registration.
Coordinated organisers and accessories
NORI has built a modular packing system that fits its cabin luggage, available in Creme, Moss, Butterscotch, Millennial Pink and Old Money Brown. The range includes:
- Solemate Shoe Organiser, which holds up to four pairs while keeping them separated
- Glowkit Makeup Toiletry Bag, with segregated sections for skincare, brushes and hygiene items, plus a built-in mirror
- Vaulette Innerwear Organiser, designed to protect bras and double as a sling for day use
- Max and Midi packing cubes tailored for Indian garments such as sarees, dresses and tops
Organisers are sold individually or in bundles priced between ₹1,999 and ₹4,999. The Weekender Tote (₹6,999) adds a laptop sleeve, shoe compartment and trolley pass-through, while the Dangler Foldable Tote converts from a compact charm into a shopping tote. Select products support UV heat engraving personalisation for ₹799.
Early traction and retail strategy
NORI reports serving more than 4,000 customers and is tracking an annual revenue run rate of about ₹2 crore. The company cites strong feedback on its organiser range, with 86% five-star ratings, and says nearly 20% of customers make repeat purchases within 60 days.
The brand currently sells through its website with pan-India delivery, cash-on-delivery and easy returns. It is exploring offline retail in metro cities and potential airport partnerships as part of an omnichannel strategy. With growing demand for travel products that balance style and function, NORI aims to develop a cohesive travel ecosystem tailored to women.
