Released by Desi Sangeet Music, the soulful ballad Yaad—written and sung by Seepi Jha and composed by Raaj Aashoo—has struck a chord with listeners for its candid exploration of heartbreak, memory and gradual healing, quickly becoming a repeat listen across streaming platforms.
Rapid audience response and streaming milestones
The song achieved significant traction soon after release, crossing 1 million views on YouTube within three days and surpassing 100,000 Spotify streams in its first week. These early metrics reflect strong word-of-mouth appreciation and suggest the track’s themes have resonated widely with listeners seeking emotionally honest music.
Writing and vocal delivery
Seepi Jha serves as both lyricist and vocalist, anchoring Yaad with lyrics that probe the lingering aftereffects of failed relationships—pain, remembrance and slow recovery. Rather than offering tidy resolutions, the song permits emotions to remain unresolved, which contributes to its relatability.
Jha has spoken about the intensity of the recording process, noting that the lyrical content triggered deeply personal memories and brought her to tears during sessions. That vulnerability translates into a vocal performance that many listeners describe as intimate and confessional, prioritising emotional truth over vocal showmanship.
Composition and production
Composer Raaj Aashoo frames the lyrics with a restrained, unfolding melody designed to let each line breathe. Aashoo says Yaad emerged from emotional connection rather than technical ambition, and the arrangement reflects that intent—subtle instrumentation that supports rather than competes with the narrative.
Producers Shivashish Mishra and Raaj Aashoo emphasised authenticity while finalising the track’s sound, keeping production choices focused on preserving the song’s emotional core. Encouraged by the response to Yaad, the team has indicated plans for further releases that continue to engage with human emotions in a nuanced way.
Audience reception and cultural context
Listeners across streaming platforms have embraced Yaad as more than a popular single—many cite it as a comforting companion during difficult moments, while others see it as a mirror for their own emotional journeys. In the current Indian music landscape, where pop and filmi numbers often dominate charts, Yaad’s success highlights an appetite for songs that foreground lyricism and vulnerability.
The song’s reception also underscores how contemporary independent and regional-label releases can find wide audiences through digital discovery and social sharing, bypassing traditional promotion routes.
Where to listen
- YouTube: https://www.youtube.com/watch?v=HbZvFee_cGQ
