Bollywood and Hollywood actor Priyanka Chopra Jonas has been named global brand ambassador for Bentley Motors, joining the luxury carmaker’s creative roster as it adopts a more narrative-driven marketing approach to broaden its appeal, including stronger engagement with Indian and global audiences.
Priyanka Chopra Jonas joins Bentley’s creative team
Bentley announced on April 10, 2026 that Priyanka Chopra Jonas, whose career spans more than 25 years across Indian and international cinema, will serve as a global brand ambassador. She joins established collaborators such as photographer-director Greg Williams and creative director Mai Ikuzawa in Bentley’s expanded creative lineup.
The company said Chopra Jonas embodies Bentley’s values — a blend of global reach, distinctive personality and socially conscious work, including her role as a UNICEF Goodwill Ambassador. Bentley framed the appointment as part of a strategy to connect with a more diverse and wider audience beyond traditional luxury consumers.
New campaign style emphasises storytelling
Alongside the announcement, Bentley unveiled a campaign that shifts focus from product-led visuals to storytelling. Shot at Sony Studios in Los Angeles, the campaign adopts a deliberately natural, intimate tone rather than conventional aspirational luxury imagery.
Priyanka appears in a relaxed setting, sharing reflections on her life, career and creative journey. A short film, in which she addresses the camera directly, is scheduled for release. Bentley says the pared-back, candid approach aims to create a stronger emotional connection with viewers and refresh its luxury marketing language.
Continental GT features as a supporting element
The new Continental GT appears in the campaign as a contextual backdrop rather than the central subject. The latest Continental GT is offered with a high-performance hybrid V8 powertrain paired with electric motors, delivering around 772 horsepower and roughly 1,000 Nm of torque. Bentley lists a 0–100 km/h sprint time of about 3.2 seconds and a top speed near 335 km/h for the model.
Styling in the campaign is understated: Chopra Jonas is pictured in a beige trench-coat dress, minimal makeup and relaxed hair, reinforcing the film’s modern-classic aesthetic.
Implications for India
The collaboration holds particular significance for India. While Bentley remains a niche luxury marque in the country, demand among affluent buyers has been rising. Appointing a global Indian star is a deliberate move to strengthen brand resonance with domestic and diasporic audiences and to broaden Bentley’s cultural relevance in one of its growth markets.
