Tata Motors has announced fresh festive discounts for September 2026. The Tata Curvv range carries the biggest savings this month. Buyers of the Curvv EV Series X can pocket benefits worth up to Rs 3.35 lakh.
Curvv EV Discounts and Prices
The Rs 3.35 lakh benefit on the Series X includes a Rs 3 lakh cash discount. An exchange or scrappage bonus of up to Rs 35,000 is added. The base Creative variant offers a Rs 2.50 lakh cash discount. Its total benefits work out to Rs 2.85 lakh.
The Curvv EV X variant also gets an exchange or scrappage offer of Rs 35,000. A Rs 30,000 loyalty bonus takes these benefits to Rs 65,000. Petrol and diesel Curvv models get a flat Rs 1.25 lakh discount. This applies to every variant in the line-up.
The ICE Curvv is priced between Rs 9.76 lakh and Rs 19.16 lakh ex-showroom. The electric version starts at around Rs 17.49 lakh. Tata claims a range of 430 km from the 45 kWh battery pack. The 55 kWh pack stretches the range to 502 km. The Curvv EV rivals the Mahindra BE 6 and XE 9 in its segment.
Design and Colour Palette
The Curvv EV sports a sleek front fascia with LED headlamps and DRLs. Connected tail lamps greet with welcome and goodbye animations. An 18-inch alloy wheel set and flush door handles sharpen the look. The SUV is offered in five monotone shades. These include Pristine White, Flame Red and Empowered Oxide. Pure Grey and Virtual Sunrise complete the palette. Pure Grey is exclusive to the Curvv EV.
Cabin, Features and Safety
The cabin houses a Harman 12.3-inch floating touchscreen. A 10.25-inch digital driver display sits behind the wheel. A voice-assisted panoramic sunroof and ventilated seats boost comfort. The boot offers 500 litres of space. Folding the seats expands it to 973 litres. A 35-litre front trunk adds extra storage.
Safety kit includes six airbags and a 360-degree camera. The Curvv EV packs the most ADAS features in its class. Adaptive cruise control and lane keep assist come as standard. Forward collision warning and automatic emergency braking also feature. An exhaust sound system alerts pedestrians until the car hits 20 km/h. Discounts may vary by city or dealer.
