Amazon India will invest ₹2,800 crore to scale its delivery network, accelerate quick-commerce operations, and strengthen worker safety, building on a ₹2,000 crore outlay in 2025. The move aligns with the company’s broader commitment to invest up to $40 billion in India by 2030, reflecting sustained confidence in the country’s e-commerce growth.
The expansion focuses on deeper nationwide coverage, including underserved rural markets. By 2026, Amazon targets service to more than 13,000 pin codes and the establishment of over 200 delivery stations, with the potential to generate around one lakh jobs. To support higher order volumes, the company has added new fulfilment centres in Indore, Kochi, and the Delhi-NCR region, increasing storage capacity to enable faster dispatches.
Shift to Rapid Delivery and Network Expansion
Amazon is sharpening its quick-commerce strategy under the Amazon Now banner while gradually phasing out Amazon Fresh in several cities. Piloted in Bengaluru, Amazon Now has since expanded to Delhi, Gurugram, and Mumbai on the back of strong demand.
The service promises 10–15-minute deliveries using a network of localised “dark stores” that serve nearby neighbourhoods. Amazon is opening new dark stores at pace and aims to operate about 300 across major metros by end-2025. The company is also evaluating the export of this model to international markets, including the US and Europe.
Pricing, Prime Integration, and Technology Investments
With quick-commerce demand concentrated in metros, Amazon is competing with Blinkit, Zepto, and Swiggy Instamart through aggressive pricing, cashback offers, and free-delivery promotions. The company is leveraging its large Prime subscriber base to offer lower delivery fees and exclusive rewards, strengthening customer stickiness.
On operations, Amazon is deploying AI-driven tools for route optimisation and to enhance safety protocols for delivery partners. While industry profitability in quick commerce remains uncertain due to high fulfilment and last-mile costs, Amazon maintains a long-term view, citing rising consumer preference for faster deliveries and improved unit economics at scale.
