Primerry
Paediatric healthcare brand Primerry has raised Rs 7.1 crore, or about $760,000, in a pre-seed funding round. The startup plans to use the capital to strengthen research and development, build its founding team and expand distribution across India.
Investors and funding plans
The round included investors Ashish Kacholia and Lashit Sanghvi, angel investors Mohit Sadaani, Hitesh Dhingra, Ajay Mehra and Samir Palod, and select family offices. Primerry was founded by Rushabh Nandu and paediatrician Nihar Parekh to develop everyday healthcare products for children aged between two and 14 years.
- Funding: Rs 7.1 crore, or about $760,000, in a pre-seed round.
- Full planned portfolio: eight stock-keeping units (SKUs), priced between Rs 499 and Rs 1,499.
- Initial sales will be through Primerry’s D2C platform, with quick-commerce channels planned within the first year.
- Offline distribution is planned through pharmacies, paediatric clinics and mother-and-baby speciality stores, starting in Tier 1 cities and metropolitan markets.
Products for children’s everyday health
The portfolio targets growth, immunity, gut health, coughs and colds. The company says it is developing formulations and delivery formats with taste, ease of use and clinical credibility in mind. Primerry has also launched PocDoc, a customisable carry case designed for children to carry its products.
Parekh said his paediatric practice had highlighted gaps in how children’s everyday health needs are addressed. “Over years of pediatric practice, we have seen a clear gap in how everyday health needs, such as growth, immunity, gut health, and coughs and colds are managed,” he said. He added that the company is building “clean formulations with unique delivery formats” intended to rebuild parents’ trust and make wellness products enjoyable for children.
Online and offline expansion
Primerry plans to roll out its products in phases, beginning with sales on its own D2C platform and expanding into quick commerce within the first year. Its offline plans cover pharmacies, paediatric clinics and mother-and-baby speciality stores, with Tier 1 cities and metropolitan markets first.
Nandu said parent conversations had shown demand for non-medicated products for children’s everyday health needs. “Every conversation we had with parents revealed a real want for clean, non-medicated solutions,” he said. He said the startup aims to bring global formulations and sourcing standards to parents, while balancing children’s needs, ease and fun with parents’ priorities of efficacy and convenience.
